Insight · 1 October 2026
Why counterfeit Scotch is a problem in India — and how traceability helps
A 2020 UK Parliament report indicated approximatly 50% of Scotch sold in India is counterfeit (some market data suggests higher). The root cause is that each Indian state operates like a separate market, with different excise laws, taxes, pricing rules, and procedures—creating high end prices and fragmented distribution, which fuels fakes. Introdcution of AI-enabled QR code tracking.
A premium market attracts imitation
As India’s upper-middle-income consumers buy more premium international products, authentic Scotch whisky has become a target for counterfeiting.
Traceable. Trusted. Responsible.
Our factory-to-customer model keeps full stock ownership and traceability from the distillery to the customer. Smart product traceability — QR-enabled authentication and product information — helps consumers verify what they buy and protects manufacturers’ brands.